App Store optimization  is the most cost-effective method to get app downloads and feedback. It involves multiple strategies with the goal of increasing the chance of your App’s Discovery through app store search subsequently increasing your number of downloads and publishing your App higher up the charts. Basically, mobile app Optimization  helps your app to rank higher in search result through a balancing act and require trial-and-error to find the formula that is right for your App. However even if you are new to this stuff or you don’t have significant budget that you can dedicate. Then you need to know what to focus on you can increase your app download in the matter of days. 


Things you must keep in your mind for your app growth. 


App Keywords

When it comes to ASO the first thing that comes to mind is “keywords tracking”. The whole point of ASO is for your app to popup when users search for certain keywords in the app store search . So you need to research all the keywords related to your app that people search for and use those keywords heavily in your product page. A study showed that 63% of users to download and use app do search and browsing the app store which is why keywords are the most important thing to focus on when you are trying to get more download. So your task is to find the keywords that are more relevant to your app and balance for traffic and difficulty in penetrating through the competition.


App Market Research 

You probably already did this in early stages but market research is a vital for you need to know your target audience how to approach them and what they need you also need to know who are competitors are and what they are doing in terms of App marketing so that you can take it one step for there any stand out. Know your audience example (age gender, location, education, income,) Study of comparative example (what they offer, who they are targeting they unique selling points and value propositions)


App title 

The title the other things get users will see upon first interaction it needs to be shot catchy and relevant to the users can understand at first sight what the app does and what it office include fever with title without making it looks spam. Use keywords and keep it simple but make it catchy to stand out avoid confusion with other apps and grants make it relevant to your brand identify communicate the app value appeal to a global audience.


App description 

Your app description is your biggest opportunity to put all the keyboard that you want to rank for just don’t even stuff keep in mind that your potential users to read this description are still human too description need to be sensitive not just a bunch of keyboard. Your Objective in the app description is to entice people to download it start by highlighting now how to solve your target users problem.


App downloads

It is widely believed that there is a strong correlation between number of downloads and the ranking of your App. Although Apple haven’t confirm this theory app developer throughout the industry have found that the more people visit your page and download your app the higher your App will rank.


Top app store optimization companies


  1. PreApps


PreApps is a mobile app marketing platform that hosts millions of mobile apps before they are launched on mobile app stores. PreApps app directory hosts apps from different categories, in addition to that it has Top Apps, New Pre Apps and Featured Apps special categories to feature new additions to the platform.


2. App Annie 


App analytics and market data platform to help developers build a better app business, App Annie is also one of the most famous repositories of news and statistics on the mobile world, is the one that Apple Inc. itself frequently quotes during its WWDC annual events. It basically sets the standard for the app industry datasets and analytics.


3. YodelMobile


Yodel Mobile, founded by current CEO Mick Rigby, is a full-service global mobile marketing agency. Their team of mobile and app experts has helped businesses achieve mobile marketing success since 2007.


4. App Radar 


App Radar is an all-in-one ASO tool to help you unleash the full potential of your mobile apps and games. It was developed by the Austrian-based startup appers gmbh. Our tool not only delivers the most accurate keywords rankings for international app stores but let you also fasten up the process of app publishing.


5. App Growth network 


App Growth Network is a global app marketing agency with three major area of focus – App Product Marketing, App Growth Marketing (UA) and Analytics. They are a global network of digital professionals with many years of experience.

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