App Store Optimization, abbreviated as ASO, works wonders in the marketing of apps. When you apply ASO to your app, the market of your app increases. More and more people will come to know about your app. If you deploy app store optimization iOS, you can be rest assured that your app on Apple’s App Store will surely climb up the ranks. If these terms sound a bit vague, let’s know more about the process!
What is App Store Optimization?
App Store Optimization refers to the process of increasing an app’s visibility on the app store by optimizing certain aspects of the app(not the code on which it’s based, though!). This is done to increase the number of organic downloads of the app. The team or company that will do it for you is called an app store optimization consultant. They have been in this field for a long time and earned the trust of thousands of customers -that is why they are called the top app store optimization company. The competition on the App Store is huge, and it is the major hurdle you have to overcome to let your app reach the top. An app store optimization consultant will have all the right tools and services to guide your app in the right direction. It is imperative that you select the right app store optimization consultant, or else the efforts will go in vain!
What does App Store Optimization iOS do to your app?
App Store Optimization iOS helps your app grow by paying attention to the improvisation of these parameters:
- Keyword research: Keywords are the phrases or search queries that the user types into the search box. Long-tailed keywords are more specific than short tailed ones, and thus app descriptions that contain the former have a greater chance of showing up when searched. Once the keyword research process is completed, the app store optimization consultant will place the keywords in suitable places, thus marking the first step of app store optimization iOS.
- Rank Optimization: If your app can perform better than others if it is marketed in multiple categories, the company will do just that for you, after conducting a thorough assessment and finding the best categories for the same.
- Visual Optimization: The first thing to notice when the user lands on your app’s page is the screenshots and app icons. Thus, with the suggestions of the consultant, you can optimize them and even write a short but catchy description to let the user know what help it would do!
If you don’t want to get into the nitty-gritty so soon, you can always opt for a free app store optimization report. A free app store optimization report can help you know where you are lagging and how with the use of ASO, you can eliminate those small hurdles and push your app to the front page!
It’s your call. To do what’s beneficial, it only makes sense to open the website and opt for a free app store optimization report and avail of their services to turn things in the better direction for your app!