DoubleClick

  1. Google's Technology To Help To Grow Display Advertising Pie For Publishers

    D'Technology Weblog &bull Aug 31, 2010

    Google's Future of display advertising series is to look at the company's efforts to help online publishers generate more advertising revenue. We believe new technology we're developing to make display advertising work better will help grow display advertising pie for… Full Story »

  2. Government Takes Closer Look at Google's ITA Acquisition

    New York Times Web 2.0 &bull Aug 27, 2010

    Google said Friday that the Department of Justice this week requested more information and time to review the search giant's acquisition of ITA Software, the flight information company. Google announced plans to buy ITA for $700 million last month. ITA's… Full Story »

  3. Google's Nine Year Shopping Spree, Illustrated

    TechCrunch Web 2.0 &bull Aug 25, 2010

    For those that remember when Google Voice was GrandCentral Other than missing Like.com's acquisition on August 20th and having the DoubleClick grab plotted when Google revealed its intent to acquire in April 2007 and not when the official acquisition was… Full Story »

  4. YouTube Touts In-Stream Ads for Politicians, But the Homepage is Still Off-Limits

    Read Write Web &bull Aug 24, 2010

    YouTube is pushing "clickable but not skippable" in-stream ads in the leadup to the midterm elections. Apparently they're all the rage in the 15 battleground states where congressional seats are up for election this fall. But ads with political content… Full Story »

  5. DoubleClick Ad Exchange Rolling Out 'Site Packs, Data Transfer, Improved Real-time Bidder' and More

    D'Technology Weblog &bull Aug 20, 2010

    DoubleClick Ad Exchange's Scott Spencer, at AdExchanger.com talk about some product enhancements and Google's ongoing efforts around inventory quality and safety. What is Google announcing today? Basically, we're rolling out new tools to help DoubleClick Ad Exchange buyers buy quality… Full Story »

  6. Google Announces New Features for Doublclick Ad Exchange

    Jatin Mahindra &bull Aug 20, 2010

    Google announced that it will roll out some new tools for DoubleClick Ad Exchange buyers. These features, the company says, will help buyers buy quality inventory and check their campaigns. The DoubleClick Ad Exchange was launched in September as a… Full Story »

  7. Rich Media Marketer OggiFinogi Raises $2 Million For Real-Time Efforts

    Paid Content Facebook &bull Aug 19, 2010

    Real-time bidding is already a common feature of online advertising, but rich media ads aren't often used for these generally low-cost plays. Rich media provider OggiFinogi hopes to change that a bit, now that it has raised a $2 million… Full Story »

  8. Mobile Ad Serving through DoubleClick for Advertisers (DFA)

    D'Technology Weblog &bull Aug 17, 2010

    To Serve mobile ads in DFA, just use the same process as any of the DFA campaign, and select Mobile ad type and placement within DFA trafficking interface. DFA mobile ads are designed to be trafficked for mobile browsers or… Full Story »

  9. DoubleClick Ad Planner: Export Google Display Network (GDN) Placements from Ad Planner into AdWords

    D'Technology Weblog &bull Aug 17, 2010

    DoubleClick Ad Planner helps you research and identify web sites most likely to attract your audience - you can select sites, add them to your media plan and easily export them directly into your AdWords account as a new campaign,… Full Story »

  10. Google Adds Mobile Features to DoubleClick for Advertisers

    Jatin Mahindra &bull Aug 17, 2010

    Google has introduced some mobile ad serving features in DoubleClick for Advertisers (DFA), which lets advertisers and agencies traffic mobile ad campaigns alongside the rest of their online advertising campaigns. Advertisers can serve mobile ads in DFA and a variety… Full Story »


  11. Doubleclick Founder's New Search Engine Powered By - Gasp - Humans

    Read Write Web &bull Aug 16, 2010

    The word "best" is included in 277 million searches a month, according to the Google AdWords keyword tool. So a search engine that could tell you what the best stuff is would be pretty handy, right? Doubleclick co-founder Kevin O'Connor thought so too. The idea was enough to bring… Full Story »


  12. Shouting Match at Google Over Stalkery Ads [Nerdfight]

    Valley Wag &bull Aug 10, 2010

    Google's co-founders ended up in a shouting match in front of subordinates during internal discussions over aggressive ad targeting, according to the Wall Street Journal. The pro-targeting side prevailed, and Google is now edging toward Facebook-level privacy standards. Ack. Google… Full Story »

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  13. Google's Brin And Page Shouted At Each Other Over Google's Decision To Become Evil (Target Ads)--Then Brin Caved

    Silicon Alley Insider &bull Aug 10, 2010

    The Wall Street Journal has published the latest in its series of articles designed to freak out people who haven't been paying attention to advertising practices in the past ten years. The series is about "what they know about you"… Full Story »


  14. WeShop Raises $4.25 Million Round; Marries Targeting And User Control

    Paid Content Yahoo &bull Aug 4, 2010

    WeShop is the latest shopping recommender to hit the scene, having just closed a $4.25 million first round, paidContent has learned. But the startup has an important attribute that ties in nicely to the current mania about behavioral targeting and… Full Story »


  15. DealOn Launches OfferEx, Calls it "Groupon's Biggest Threat"

    Jatin Mahindra &bull Aug 3, 2010

    DealOn, which has declared itself "Groupon's biggest threat", has announced the launch of what it calls the web's first ever daily deal offer exchange called OfferEx. "Think DoubleClick for daily deals. This is revolutionary and reduces the risk and increases… Full Story »

  16. DoubleClick Founder Kevin O'Connor Explains How His New Search Engine Is Different From The 19,000 Other Search Engines

    Silicon Alley Insider &bull Aug 2, 2010

    As we noted a few weeks ago, DoubleClick founder Kevin O'Connor is emerging from retirement to launch a new search engine, FindTheBest.com . We invited Kevin to explain how FindTheBest.com was going to be different than the 19,000 other search engines out there. Below is a Q&A that his PR folks sent us. (NOTE: This was not an interview--the entire Q&A was written by Kevin and/or his… Full Story »

  17. FindTheBest.com Comparison Engine Launched by DoubleClick founder

    D'Technology Weblog &bull Aug 2, 2010

    DoubleClick founder Kevin O' Connor launches "FindTheBest," a comparison engine that allows users to find topic, compare their options in side-by-side chart, sort and narrow data with smart filters, and select the best choice based on what's important to them.… Full Story »


  18. DoubleClick Rich Media and Video, Display Ad Builder, Text ads Tools to create "Rich Media & Video creative display ads" - GDN Series

    D'Technology Weblog &bull Jul 30, 2010

    Rich Media and Video ads formats engage users at a whole new level, drawing them in and encouraging interactivity in a way not possible with other ad formats. DoubleClick Rich Media and Video solutions: variety of rich Media formats, based… Full Story »

  19. Vote For The Best Business Insider T-Shirt

    Silicon Alley Insider &bull Jul 30, 2010

    Earlier this month, we asked you to send your suggestions for T-shirt tag lines for each section of Business Insider. And hundreds of you did: by comment, email, tweet, and even TXT. Summary Business Insider is a business news site… Full Story »

  20. Business Insider raises $3M as its traffic climbs

    Venture Beat &bull Jul 28, 2010

    Business Insider, the popular and controversial business news site founded by former Merrill Lynch analyst Henry Blodget, announced this morning that it has raised $3 million in new funding. Originally named Silicon Alley Insider (which has become a subsection within… Full Story »

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